Philosophy: Donors are entitled to know who is soliciting their gifts and what portion of their gifts a nonprofit will receive.
Standard: Solicitors who are not staff or volunteers of the nonprofit:
* Identify themselves as professional fundraisers;
* Upon request, provide the name and address of their employer or contracting party.
If the nonprofit is engaged in cause-related marketing or its name is used in connection with an event or the sale or marketing of goods or services, upon request, the nonprofit or a person authorized by the nonprofit to use its name provides accurate information about the percentage of gross revenue that the nonprofit receives.
Read the donor perspective on Soliciting Practices and Fundraising Disclosures