Philosophy: Donors are entitled to know who is soliciting their gifts and what portion of their gifts a nonprofit will receive.
Standard: Solicitors who are not staff or volunteers of the nonprofit:
Identify themselves as professional fundraisers;
Upon request, provide the name and address of their employer or contracting party.
If the nonprofit is engaged in cause-related marketing or its name is used in connection with an event or the sale or marketing of goods or services, upon request, the nonprofit or a person authorized by the nonprofit to use its name provides accurate information about the percentage of gross revenue that the nonprofit receives.