Philosophy: Transparency and regular communication about a nonprofit’s mission and accomplishments build trust, increase visibility and provide the opportunity for nonprofits to engage with the community. An annual report is a tool for nonprofits to share their story and for donors to make informed decisions, which leads to responsible philanthropy.
Standard: The nonprofit annually keeps the following information available to the public via its website and/or a written report.
· Mission statement
· Definition of geography and populations served
· Description of each major program with related accomplishments
· Description of outstanding outcomes and/or significant unexpected events/incidents
· List of the Board of Directors
· List of key employees/volunteer staff
· Financial information including:
o Balance sheet (including liabilities and assets)
o Income statement (including income and expenses)
o Functional expense allocation
o Total expense for each major program
Note: Annual communications can exist in various formats including: web-based, video and/or printed report. However, this information should be easy to access online requiring less than three web clicks.