Mission, Vision and Values

MISSION

Mobilize informed donors and accountable nonprofits for the greater good. 

We do this by:

  • Engaging people in informed charitable giving to promote effective generosity.
  • Encouraging and assisting accountability and transparency in nonprofits.
  • Enabling thoughtful and responsible use of philanthropic resources.

VISION

We envision vibrant and healthy communities for all, benefiting from effective and trustworthy nonprofits that are supported by a well-informed public’s generosity.

VALUES

Generosity – The spirit of generosity that results from increased public trust in nonprofits;

Informed Giving – People making informed giving decisions that promote the common good;

Diversity - The contribution of all cultures in the mosaic of healthy, vibrant communities;

Accountable Nonprofits – The significant accomplishments that result from accountable and transparent nonprofits;

Integrity – Uncompromising integrity in ourselves and others.
Our Overall Goals

Project locally, regionally and nationally the Council's distinctive voice for advancing the public's trust in charities, by strengthening the impact of our programs:

  • Champion nonprofit accountability by identifying and defining sound practices and vigorously engaging the nonprofit sector in those practices.
  • Stimulate charitable giving by motivating and educating each generation of donors to be smart givers.

   Transform the Council to a more culturally affirming, inclusive organization that will effectively serve donors and nonprofits of all cultures and communities.

Earn public and nonprofit trust by modeling excellence in our recommended practices.

Ensure the Council's viability through thoughtful revenue growth and responsible fund development from diverse philanthropic and earned income sources.