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Accountability Standards & Resources

Find out more about the Council's Accountability Standards, fundraising and nonprofit accountability resources.


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Accountability Resources Home > Accountability Standards > Fundraising
Ethical Fundraising (4A)
STANDARD: Solicitations and information materials clearly describe the purpose or programs for which the contributed funds will be used and identify the charity that will receive the contribution. The donor is provided with the address or phone number of the charity. All information provided in connection with solicitations is accurate and not misleading.

The responsible actions of both donors and charities promote and sustain the climate of giving in Minnesota. To this end, fundraising methods should be ethical and honest and encourage the donor to give voluntarily, based on interest in the purpose and programs of the organization.

Voluntary Charitable Giving (4B)
STANDARD: Solicitations do not cause donors to feel threatened or intimidated. The charity maintains a written policy to discontinue contacting any person upon that person’s oral or written request directed to the charity, its professional fundraiser or other agent.

Appeals that are threatening or intimidating are inconsistent with the essential aspects of voluntary charitable giving.

Soliciting Practices (4C)
STANDARD: Solicitors who are not employees or volunteers of the charity identify themselves in each solicitation as professional fundraisers and, upon request, provide the name and address of their employer or contracting party. Upon request, persons authorized by the charity to utilize the charity’s name in connection with the sale or marketing of goods or services provide accurate information about the percentage of gross revenue that is paid to the charity.

Donors are entitled to know who is soliciting their gift and what portion of their gift will be received by the charity.