Our multi-media campaign is the foremost tool for raising awareness about suicide prevention. The campaign includes TV, print, outdoor and indoor advertising PSA placement, in addition to public relations exposures on TV, radio, print and online media. In 2011 SAVE generated over 75 million impressions in our public awareness and media relations efforts. As an additional component of delivering SAVE's message, we provide community and professional education throughout Minnesota. This is accomplished with the SAVE speaker’s bureau comprised of staff and trained volunteers who teach the symptoms of depression, the signs of suicidal behavior and how to intervene. SAVE responds to hundreds of requests to provide information in various settings including civic, professional, faith organizations, businesses, conferences and schools. SAVE reached 8,569 people in 65 appearances. Resources and support are provided to those interested in information on suicide prevention and for people touched by suicide through www.save.org, publications, prevention and grief packets, annual memorial events, resources and referrals. SAVE distributed 43,360 pieces of material and had nearly one million website reviews. SAVE’s national survivor and bereavement programs offer providers an online directory of resources and referrals, specialized training, an online blog and technical assistance. SAVE has several best practice endorsed materials for prevention and postvention.

SAVE's goals are to: 1) increase our scope of impact in public awareness and media; 2) advance and influence the field through shaping the national agenda and building a knowledge base through scientific study of suicide; 3) proactively engage survivors; and 4) be a recognized leader in prevention and postvention awareness, education and materials.

SAVE serves the general public, professionals, survivors of suicide and all those interested in learning more about brain illnesses.

SAVE is a national organization whose public awareness and educational materials are used by communities, public health organizations and individuals throughout the United States. Our messages and materials target a broad audience of gatekeepers, i.e. family members, friends, co-workers and caregivers of those who are suffering from mental illness and may be suicidal. We also produce materials that target specific demographic groups including teens, adult men, women, seniors, American Indians, law enforcement and military/veterans. Our professional training and community presentations educate healthcare professionals, counselors, teachers, school administration, public health officials, clergy and community leaders as well as students, parents and concerned citizens about the warning signs of suicide, risk and protective factors that contribute to suicide and appropriate methods for intervening with people who may need help and support. Because mental illnesses and suicide impact everyone, we create programs to address the needs of the general population and selected high-risk groups.